Oriflame launches The ONE collection in India
On October 15, 2014 Oriflame organized a grand event launch of their new brand ‘The ONE’ in India. The gala event was held at Embassy of Sweden, New Delhi, and witnessed top shots from Oriflame management and fashion industry. The splendid evening was started after heartwarming speeches by the ambassador of Sweden to India, and by Mr. Niklas Frisk, Vice President & Head of South Asia and MD, Oriflame India. The most captivating part of the speech was Oriflame’s ‘Your dreams our mission’ motto. Oriflame is a direct selling company that makes products considering in view women’s makeup and skin care needs. Their products can be bought from Oriflame consultants.
The dazzling evening started with a heroic aerial performance by Fusion Angles that not only gave a good start to the evening but also kept the audience mesmerized during their entire act. After the performance many renowned models walked the ramp showcasing new collection of ‘The ONE’. Honestly speaking, this was the first time I ever witnessed a show like this. I wonder how these models maintain their coveted figures and immaculate skin health. Well, that gave me momentary encouragement to work hard to attain at least 1/10th of their looks. The surprise of the evening was Huma Quershi’s entrance, she has been chosen as the new face for the brand’s color cosmetic range- The ONE.
The ONE product have been categorized under three major umbrellas: The ONE Everyday beauty range, The ONE High impact range, The ONE longwear range.
The ONE Everyday Beauty range includes daily wear products such as foundation, concealer, etc. to enhance your skin tone and make you look effortlessly flawless.
The ONE High Impact range includes products such as eye shadows and mascaras to bring out the diva in you.
The ONE Longwear range includes products such as lipsticks and eye liners that are formulated to deliver long lasting results to always make you look fresh all day long.
October launch included the following four products of ‘The ONE’. I am guesstimating that the brand will be launching other products from ‘The ONE’ slowly and steadily in India.
The ONE Illuskin Foundation SPF 20- Rs.799/-
The ONE Illuskin Concealer – Rs. 349/-
The ONE Volume Blast Mascara– Rs. 529/-
The ONE Eyeliner Stylo– Rs.499/-
You can have a look at all the products from The ONE brand along with their prices here.
I know all these pocket-friendly products sound so exciting. I hope they launch other products soon in India. Regarding the efficacy, it is too early to comment on that. The good thing is that I have already started trying these products so will definitely be sharing their reviews with you in near future.